HIDE AND SEEK Mitsubishi Electric

category: branding

detail

Mitsubishi Electric「HIDE AND SEEK」のアートディレクション、スチール撮影、WEBサイトを制作させて頂きました。

Mitsubishi Electric I was in charge of the art direction, steel shooting, web site of "HIDE AND SEEK".

"We tried to hide a family from their Mitsubishi Electric air conditioner.
But since the air conditioner can scan the room for body temperature using its i-see Sensor, it found all of the family members quickly and adjusted the temperature to keep them comfortable.
The only question we have is, can you find everyone before the Mitsubishi Electric air conditioner does?"

credit

Client : MITSUBISHI ELECTRIC
Agency : MRM//McCann Japan
Production : KIRAMEKI inc. / YUNEL INC.
Movie director : Laurent Barthelemy
Producer: MASARU KAKU(KIRAMEKI)
Choreography : HIDALI
Photograph : IZURU TAKEBUCHI (YUNEL)
Technical Director / Author:SATORU ONODERA(YUNEL
Art Director / Designer:YUYA TAKAHASHI (YUNEL)

branding
project management
design consulting

launch: 2016.12.25

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